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These are motivated individuals who are actively looking for coverage and are ready to take the next step.
Stop chasing cold leads. Aged leads are ready to convert. Filter by your ideal customer, download instantly, and start selling. Get volume discounts and lower rates on older leads.
An ACA (Affordable Care Act) lead represents an individual seeking access to affordable health insurance options to:
ACA leads are primarily generated through two effective channels: direct mail and online platforms.
Direct Mail Campaigns: These campaigns often emphasize free quotes and gather essential information such as name, age, address, email, and household details. The 55-75 age demographic, crucial for ACA enrollment, demonstrates strong responsiveness to direct mail outreach.
Online Lead Generators: Websites like eHealthInsurance, NerdWallet, and state-specific ACA marketplaces offer secure platforms for individuals to request free quotes. These platforms facilitate the collection of detailed, real-time data, including:
Leads gathered from these online sources, particularly those generated within 24-48 hours, are considered “real-time” and command a premium price. This is due to their freshness and high conversion potential. After this period, leads are classified as “aged.”
Opportunities in Aged ACA Leads:
While real-time leads offer immediate value, aged ACA leads remain a highly effective and cost-efficient resource. Individuals who have previously expressed interest in ACA coverage represent a valuable target audience, and these leads can be acquired at a significantly reduced cost. This allows for a higher volume of contact, and a great return on investment.
Acquire ACA Leads Efficiently: Bypass the Costly Campaign Hassle
Generating high-quality ACA leads through traditional methods like online advertising or direct mail campaigns demands substantial financial investment and specialized expertise.
The Challenges of Direct Mail:
The Complexities of Online Advertising:
The Streamlined Solution: Bulk Purchase of Aged ACA Leads
The most direct, rapid, and cost-effective approach is to acquire aged ACA leads in bulk. This strategy eliminates:
By purchasing pre-qualified leads at a fraction of their original cost, you can:
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