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Boost Your Sales Pipeline

These are motivated individuals who are actively looking for coverage and are ready to take the next step.

Hit Your Sales Targets with ACA Leads
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Fill Your Pipeline Fast: High-Value Leads at Low Prices.

Stop chasing cold leads. Aged leads are ready to convert. Filter by your ideal customer, download instantly, and start selling. Get volume discounts and lower rates on older leads.

Frequently Asked Questions

An ACA (Affordable Care Act) lead represents an individual seeking access to affordable health insurance options to:

  • Mitigate the financial burden of unexpected medical expenses.
  • Protect themselves from potential bankruptcy due to high healthcare costs.
  • Proactively manage their health and well-being.
  • Navigate the complexities of the ACA marketplace and subsidies.

ACA leads are primarily generated through two effective channels: direct mail and online platforms.

  • Direct Mail Campaigns: These campaigns often emphasize free quotes and gather essential information such as name, age, address, email, and household details. The 55-75 age demographic, crucial for ACA enrollment, demonstrates strong responsiveness to direct mail outreach.

  • Online Lead Generators: Websites like eHealthInsurance, NerdWallet, and state-specific ACA marketplaces offer secure platforms for individuals to request free quotes. These platforms facilitate the collection of detailed, real-time data, including:

    • ZIP code
    • Gender
    • Date of birth
    • Household size
    • Projected annual income (critical for subsidy eligibility)
    • Recent life events (marriage, divorce, job loss, etc., which impact eligibility)
    • Employment status (self-employed vs. employee)
    • Pre-existing health conditions
    • Overall health status
    • Current insurance coverage (if applicable)

Leads gathered from these online sources, particularly those generated within 24-48 hours, are considered “real-time” and command a premium price. This is due to their freshness and high conversion potential. After this period, leads are classified as “aged.”

Opportunities in Aged ACA Leads:

While real-time leads offer immediate value, aged ACA leads remain a highly effective and cost-efficient resource. Individuals who have previously expressed interest in ACA coverage represent a valuable target audience, and these leads can be acquired at a significantly reduced cost. This allows for a higher volume of contact, and a great return on investment.

Acquire ACA Leads Efficiently: Bypass the Costly Campaign Hassle

Generating high-quality ACA leads through traditional methods like online advertising or direct mail campaigns demands substantial financial investment and specialized expertise.

The Challenges of Direct Mail:

  • Significant upfront costs for graphic design, printing, and postage.
  • Extended lead times, with response rates realized weeks or months later.

The Complexities of Online Advertising:

  • Requires in-depth knowledge of platforms like Google Ads and Facebook Ads.
  • Often necessitates engaging expensive external agencies for pay-per-click (PPC) management.

The Streamlined Solution: Bulk Purchase of Aged ACA Leads

The most direct, rapid, and cost-effective approach is to acquire aged ACA leads in bulk. This strategy eliminates:

  • The need for graphic designers.
  • The overhead of PPC management.
  • Printing and mailing expenses.
  • The long wait times associated with traditional campaigns.

By purchasing pre-qualified leads at a fraction of their original cost, you can:

  • Immediately connect with a large pool of potential clients.
  • Maximize your return on investment.
  • Begin outreach today, rather than weeks or months from now.

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